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What Gemini Spark Gets Right (and Where It Falls Short)

Google's new AI agent Gemini Spark is powerful, but only if you're in its lane. Here's what works, what doesn't, and who it's actually for.

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Amelia Miller

Co-founder and CEO

Google has been slowly building Gemini into something more than a chatbot - and Gemini Spark is the clearest sign yet of where it is heading. Launched at Google I/O 2026, Spark is an AI agent that does not just answer questions. It takes action inside your Google apps, manages tasks, and learns your working style over time. That sounds brilliant. In practice, it is more nuanced than the headlines suggest.

https://www.youtube.com/embed/1GMNZrI6gqc?feature=oembed

What is Gemini Spark?

Gemini Spark is Google’s new AI agent, launched at Google I/O 2026. It is not a chatbot in the traditional sense – it is a tool designed to take action inside your Google apps, not just respond to messages.

Think of it as the difference between asking a colleague a question and actually having them do the task. Gemini Spark can read your emails, check your calendar, organise your Drive files, and create events – all without you switching between tabs.

What Gemini Spark can do

  • Summarise long email threads in Gmail

  • Cross-reference your calendar with emails to prepare meeting briefs

  • Create calendar events based on information in your inbox

  • Organise and tag files in Google Drive

  • Draft documents in Google Docs in your preferred tone and style

  • Update spreadsheets in Sheets based on incoming data

It is also capable of learning your preferences over time through what Google calls “skills” – customisable settings that let Spark adapt to your writing style, tone, and workflows. If you regularly write LinkedIn posts or client reports, Spark can analyse your past work and generate content that sounds like you.

Currently, Gemini Spark is available as an experimental feature to Google One AI Ultra plan subscribers. It is not yet a mainstream tool – though Google has signalled plans to expand it. If you want to understand how AI tools are reshaping productivity more broadly, the UK’s AI skills gap is growing fast, and tools like Spark are part of why.

What Gemini Spark gets right

There are genuinely impressive things happening here – and it is worth being specific about what they are.

1. Google ecosystem integration is seamless

If you live in Google Workspace, Gemini Spark feels like the tool that was always missing. The ability to pull context from Gmail, Drive, Calendar, and Docs in a single action is something no other AI tool does as cleanly right now. According to a review by iWeaver, teams using Gemini Spark in Google-native environments save 15-20 minutes per workflow – which adds up fast across a working week.

2. Multi-source document reasoning

One of Gemini Spark’s strongest features is its ability to work across multiple documents at once. Rather than treating each conversation in isolation, it maintains context across files – so you can ask it to compare two reports, extract themes from a set of emails, or generate a summary that draws on several sources simultaneously. Most AI chatbots cannot do this without jumping through hoops.

3. Personalised skills that actually learn

The customisable skills feature means Spark gets better at your specific tasks over time. If you train it on your writing style, it will draft documents that sound like you rather than like a generic AI assistant. This makes it genuinely useful for professionals who produce a lot of written content – emails, reports, proposals.

4. Privacy controls are thoughtful

Given how much personal data Spark needs access to – your emails, calendar, files – Google has put real thought into transparency. Users can adjust exactly which apps and data Spark can access, and turn off permissions at any time without losing the tool entirely. For a tool this embedded in your work life, that level of control matters.

Where Gemini Spark falls short

No AI tool is perfect, and Gemini Spark has some real limitations worth knowing about before you get excited.

1. It is locked behind an expensive plan

Gemini Spark is currently only available to Google One AI Ultra subscribers. That is not the standard Google One plan – it is a premium tier that costs significantly more. For individuals or small teams, that price point is a genuine barrier. Until Google makes Spark more accessible, most people simply cannot use it.

2. It only works if you are already in Google’s world

Gemini Spark is deeply embedded in the Google ecosystem. If your organisation runs on Microsoft 365, uses Outlook, OneDrive, or Teams, Spark is essentially useless to you. It does not integrate with non-Google tools in any meaningful way – at least not yet. Google has hinted at future third-party integrations, but nothing concrete has been confirmed.

3. Context drift in longer sessions

In extended work sessions, Gemini Spark can lose precision. If you are running a complex, multi-step workflow – say, researching a topic, pulling from several documents, and then drafting a report – the quality of outputs can become inconsistent the longer the session runs. Reviewers note this is a known limitation, and the workaround is to keep different projects in separate sessions.

4. Limited plugin ecosystem

ChatGPT has a large and mature plugin ecosystem – hundreds of third-party tools that extend what it can do. Gemini Spark’s equivalent is still growing. If your workflow depends on connecting AI to specialist tools outside Google’s apps, you may find Spark frustrating right now.

5. Creative writing is not its strength

Gemini Spark is built for productivity and reasoning tasks, not creative work. If you need help brainstorming, writing long-form copy, or generating varied creative content, tools like ChatGPT or Claude tend to outperform it. Spark is better at extracting and organising information than generating original ideas.

None of these limitations are dealbreakers if Spark fits your workflow – but it is worth going in with your eyes open. If you want to understand how to pick the right AI tool for your needs, ivee’s AI masterclasses walk you through it without the jargon.

Who should actually use Gemini Spark?

Gemini Spark is not for everyone – but for the right person in the right setup, it is genuinely useful. Here is a straightforward way to think about it.

Gemini Spark is a good fit if you:

  • Use Google Workspace (Gmail, Drive, Docs, Calendar, Sheets) as your primary work tools

  • Spend significant time managing email, preparing meeting notes, or organising files

  • Are on or willing to pay for the Google One AI Ultra plan

  • Handle a lot of document-heavy research or knowledge work

  • Want an AI that learns your style and preferences over time

Gemini Spark is probably not right for you if you:

  • Work primarily in Microsoft 365 or other non-Google tools

  • Need a large plugin ecosystem for specialist integrations

  • Want the best AI for creative writing or coding tasks

  • Are on a tight budget and cannot justify a premium AI subscription

  • Are completely new to AI and want something simpler to start with

If you are in the second group, that does not mean AI is not for you – it just means Gemini Spark is not your starting point. The broader landscape of AI tools is wide, and understanding which one fits your situation is a skill in itself. The right AI training can save you a lot of time picking the wrong tool.

FAQs: Gemini Spark

Is Gemini Spark free?

Not fully. Some basic Gemini features are free, but Gemini Spark with its full automation and task management capabilities is currently only available to Google One AI Ultra plan subscribers. That plan costs significantly more than the standard Google One tiers.

Does Gemini Spark work with Microsoft Office?

Not natively. Gemini Spark is built for Google’s ecosystem – Gmail, Drive, Docs, Calendar, and Sheets. If your team runs on Microsoft 365, you would be better off looking at Microsoft Copilot instead.

Is Gemini Spark better than ChatGPT?

It depends what you need. Gemini Spark is stronger for Google Workspace tasks, document analysis, and research workflows. ChatGPT has a bigger plugin ecosystem and is generally better for creative writing and coding. Many teams use both.

Is Gemini Spark available in the UK?

Gemini Spark is available globally, including in the UK, for Google One AI Ultra plan subscribers. Google has been rolling it out to select users, so availability may vary depending on your account and region.

How is Gemini Spark different from the regular Gemini chatbot?

The regular Gemini is a conversational AI – you type a message, it responds. Gemini Spark goes further by actually taking actions inside your Google apps: creating calendar events, summarising email threads, organising files in Drive. It is closer to an AI assistant than a chatbot.

Conclusion and next steps

Gemini Spark is a genuinely interesting step forward for AI at work – but it is not for everyone. If your work life runs inside Google Workspace and you can access the Ultra plan, it will save you real time on email, documents, and calendar management. If you are outside the Google ecosystem, or just getting started with AI, there are better places to begin.

The bigger point is this: knowing which AI tool fits your situation is a skill in itself. The AI landscape is moving fast, and the people who thrive in it are not the ones who use every tool – they are the ones who know which tool to pick and how to use it well. That is exactly what the ivee Core AI Programme is built to teach.

Book onto one of our AI programmes at ivee and start learning today.

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Book a call and tell us where you're at. We'll show you how other teams are tackling AI, and, crucially, what's actually paying off.

Don't know what you don't know? Book a call.

Book a call and tell us where you're at. We'll show you how other teams are tackling AI, and, crucially, what's actually paying off.