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FMCG

FMCG teams are brilliant at product and brand, and usually stretched thin on tech. We bring the AI stack you haven't got time to figure out, without ever making your brand sound like a robot.

Industry

FMCG

Year

Client

Challenge

FMCG teams are small on tech and big on brand. You're at capacity, shipping physical products and building a loyal customer base, and there's no one whose actual job is AI and automation. That's usually where we come in. We've worked with FMCG brands on everything from customer support emails written in their exact tone of voice, to LinkedIn automations, to training teams on the tool stack they should actually be using. AI that saves time without ever sounding like AI.

Our aproach

You're great at the stuff that matters most: brand and product. These are the gaps we tend to fill.

No one owns AI

Your tech team is tiny and stretched. There's no one hunting down the automations and AI wins hiding across your supply chain, ops, marketing and fulfilment. We become that person, without the headcount.

No one owns AI

Your tech team is tiny and stretched. There's no one hunting down the automations and AI wins hiding across your supply chain, ops, marketing and fulfilment. We become that person, without the headcount.

You're flat out

You're at capacity just getting the work done, let alone researching which of the 500 new AI tools is worth your time. We've done the research. We know what works for FMCG, so you don't have to.

You're flat out

You're at capacity just getting the work done, let alone researching which of the 500 new AI tools is worth your time. We've done the research. We know what works for FMCG, so you don't have to.

Your brand voice matters

Your brand is your moat. One batch of AI slop out the door and everyone can tell. We train your whole team to use AI in your voice, so everything that goes external still sounds like you.

Your brand voice matters

Your brand is your moat. One batch of AI slop out the door and everyone can tell. We train your whole team to use AI in your voice, so everything that goes external still sounds like you.

Where to start with AI?

We work with loads of brands in your space, so we know what your competitors are up to. We benchmark you against them, run ROI diagnostics on every tool, and go looking for new revenue and markets, not just hours saved.

Where to start with AI?

We work with loads of brands in your space, so we know what your competitors are up to. We benchmark you against them, run ROI diagnostics on every tool, and go looking for new revenue and markets, not just hours saved.

Results

Your team comes away using AI in your brand's voice, on the tools you already pay for, with the repetitive admin handed over to automations. Lucky Saint had one team member saving five hours a week before their programme had even finished. Pawd's founder got eight hours a week back from a customer service agent that answers in the brand's own tone. More time for product and brand, and nothing goes out sounding like a robot.

Case study media

Don't know what you don't know? Book a call.

Book a call and tell us where you're at. We'll show you how other teams are tackling AI, and, crucially, what's actually paying off.

Don't know what you don't know? Book a call.

Book a call and tell us where you're at. We'll show you how other teams are tackling AI, and, crucially, what's actually paying off.

Don't know what you don't know? Book a call.

Book a call and tell us where you're at. We'll show you how other teams are tackling AI, and, crucially, what's actually paying off.