Back
Bespoke AI Automation
Pawd knew there were processes they could optimise, but without the technical skill set in-house they couldn't build the automation themselves. We did the hard work for them, designing a bespoke customer service agent that reads incoming queries, classifies them, and drafts answers rooted in Pawd's own documentation and brand voice. It saved the founder eight hours a week.
Industry
FMCG
Year
2026
Client
Pawd
Challenge
Like a lot of FMCG brands, Pawd had spotted processes ripe for optimising but didn't have the technical skill set in-house to build the automation. Customer service in particular was eating the founder's time: every query answered manually, checked against documentation and written up by hand. They needed someone to do the heavy lifting and hand back something that worked.
Our aproach
Find the process worth automating, then build it for them, so they get the gains without needing the technical skills.
Results
Pawd got a working customer service automation that handles the heavy lifting: reading and classifying queries, drafting on-brand answers from their own documentation, and querying databases for refunds and checks before replying. It runs with a human in the loop to start, routing to the right team or replying directly, and it saved the founder eight hours every week. Automation Pawd couldn't have built alone, handed back running.
%20(1).JPG)
Client’s testimonial
Real feedback from teams using AI automation in their daily operations.
“I didn't think I could do it, but I've now got a fully functional customer service agent that drafts an email for any customer query. Keeping it in draft lets me check and amend if I need to, but this is going to save me hours every week.”
Archie
Founder, Pawd
