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AI Diagnostic & ROI

Seep were already AI-savvy, but with a small team the real question was optimisation: were they getting the most from AI for their size? We ran a full diagnostic, surveyed the team, and surfaced their shadow AI, then plugged it all into Lighthouse, our AI ROI dashboard, so they could benchmark against startups of a comparable size and see exactly where to optimise. Because ROI on AI is notoriously hard to prove, we focused on measurement they could trust and act on.

Industry

Other

Year

2026

Client

Seep

Challenge

Seep is a lean, AI-savvy team, so the question was never whether to use AI, but whether they were getting the most out of it. With a small team, every hour and every pound of AI spend has to work hard. They needed to see where AI was already being used, including the shadow AI no one had logged, where it could be optimised, and where they were missing opportunities. And they needed real ROI they could measure, the part most companies find hardest to pin down.

Our aproach

Get a true picture of how AI is used today, then turn it into a benchmarked, measurable ROI picture they can keep optimising.

Run the diagnostic

We audited how AI was being used across the business: the tools, the tasks, and how well each was actually working for a team this size.

Run the diagnostic

We audited how AI was being used across the business: the tools, the tasks, and how well each was actually working for a team this size.

Survey the team

We asked the people doing the work where AI helped, where it slowed them down, and where they wished they had it, so the picture came from the ground up rather than the top down.

Survey the team

We asked the people doing the work where AI helped, where it slowed them down, and where they wished they had it, so the picture came from the ground up rather than the top down.

Surface shadow AI

We uncovered the unofficial tools and workarounds already in use, bringing shadow AI into the open where it could be measured, costed and managed.

Surface shadow AI

We uncovered the unofficial tools and workarounds already in use, bringing shadow AI into the open where it could be measured, costed and managed.

Plug into Lighthouse

We fed it all into Lighthouse, our AI ROI dashboard, so Seep could benchmark against startups of a comparable size, see exactly where they stood, and target the highest-value ways to optimise.

Plug into Lighthouse

We fed it all into Lighthouse, our AI ROI dashboard, so Seep could benchmark against startups of a comparable size, see exactly where they stood, and target the highest-value ways to optimise.

Results

Seep came away with a clear, honest picture of their AI usage: where it was paying off, where spend was leaking, and where the gaps were. Benchmarked against comparable startups, they could see how they measured up and where a lean team could punch above its weight. Because time saved is the weakest way to measure AI, Lighthouse also tracked spend avoided, shadow-AI cost and output quality on an ongoing basis, turning ROI from guesswork into something they can watch and improve month on month.

Case study media

Client’s testimonial

Real feedback from teams using AI automation in their daily operations.

“ivee has been super flexible with training. We've all done it in a way that suits us, whether that's joining the live sessions or watching the recordings. I've loved how practical their high-value, tailored training is.”

Laura

Founder, Seep

Don't know what you don't know? Book a call.

Book a call and tell us where you're at. We'll show you how other teams are tackling AI, and, crucially, what's actually paying off.

Don't know what you don't know? Book a call.

Book a call and tell us where you're at. We'll show you how other teams are tackling AI, and, crucially, what's actually paying off.

Don't know what you don't know? Book a call.

Book a call and tell us where you're at. We'll show you how other teams are tackling AI, and, crucially, what's actually paying off.